Stop Chasing the Algorithm: How Real Relationships Drive Revenue on LinkedIn |Natasha Walstra| The Cyber Savvy Woman| EP 148

In this episode of The Cyber Savvy Woman, Rachele Schainker sits down with Natasha Walstra, founder of NearPoint Strategies and creator of the REALationship Growth Method. Natasha shares how her experience as an introvert in sales led her to find a more authentic way to build connections on LinkedIn, moving away from cold calls and mass outreach toward real conversations and relationships.

Rachele and Natasha discuss why LinkedIn can feel difficult for business owners, how the platform has changed, and why building genuine relationships matters more than simply chasing likes, impressions, or followers. They also explore finding your voice, storytelling, thought leadership, women and visibility, using Sales Navigator, and how AI can support content without taking away the authenticity that makes your voice unique.

This episode is a reminder that LinkedIn doesn’t have to feel forced or transactional. Natasha shares practical ways to make your online presence more authentic, build meaningful relationships, and turn those connections into real business opportunities.

Connect with Natasha