The Cyber Savvy Woman

In this episode of The Cyber Savvy Woman, Rachele Schainker speaks with Frank Mario Castellon, a seasoned tax consultant and CPA with over 20 years of experience and the founder of Castellon Professional Services PC. Mario shares his journey from working in corporate accounting to building his own firm, where he focuses on helping clients, supporting nonprofits, and creating a workplace where people can grow and thrive.
Rachele and Mario discuss the qualities that help business owners succeed, including adaptability, optimism, and the willingness to keep learning. Mario shares why entrepreneurs should focus on testing their business ideas before spending too much on systems and professional services. They also explore how AI is changing the accounting industry, from research and tax preparation to the skills employees need to develop. Mario explains why AI still requires human review and why critical thinking, problem-solving, and communication remain essential. He also shares lessons from a cybersecurity breach at his firm and the importance of adapting security measures, reviewing suspicious emails, and protecting sensitive financial information.
This episode offers practical insights for business owners navigating financial decisions, business growth, AI, and cybersecurity. Mario reminds listeners that technology should support good business decisions, not replace human judgement. He also highlights the importance of understanding profitability, building client trust through listening, and staying aware of digital risks without allowing fear to take over.

In this episode of The Cyber Savvy Woman, Rachele Schainker speaks with Janna Willoughby-Lohr, founder of Papercraft Miracles, an eco-friendly handmade paper art company based in Buffalo, New York. Janna shares her journey as an artist and entrepreneur, explaining how her love for poetry, creativity, and working with people led her to build a business that combines meaningful storytelling with sustainable art.
Rachele and Janna discuss how personal loss inspired the creation of Papercraft Miracles and how art can help people connect with their memories, emotions, and stories. Janna shares examples of her handmade and plantable paper products, including custom invitations, stationery, and corporate gifts made from meaningful materials. They also explore the importance of sustainability, finding the right clients, and building a business that creates value beyond profit. Janna explains how she uses tools like Zoho One and Zapier to manage projects and streamline operations, while taking a thoughtful approach to AI and its environmental impact.
This episode explores what it takes to build a purpose-driven creative business while staying true to your values. Janna shares honest lessons about entrepreneurship, learning as you grow, and why business owners should not wait for everything to be perfect before taking action. She reminds listeners that meaningful work can bring people closer to one another, support the planet, and inspire positive change.
Connect with Janna
Here is my website: www.papercraftmiracles.com
My Course: www.papercraftmiracles.com/course
Freebies on my site: https://www.papercraftmiracles.com/freebies
My podcast: www.papercraftmiracles.com/podcast
Press & News: https://www.papercraftmiracles.com/press-news
IG: https://www.instagram.com/papercraftmiracles &
https://www.instagram.com/jannamakeschange
LinkedIn: https://www.linkedin.com/in/janna-willoughby-lohr/
 

In this episode of The Cyber Savvy Woman, Rachele Schainker sits down with Dr. Andrea Roth, Roth I Escher Art Group, an independent appraisal and art consulting firm., to discuss her journey from art history scholar to professional art appraiser. With nearly three decades of experience in the art world, Andrea explains how she helps individuals and families understand the value of their artwork, antiques, furniture, and collectibles, while protecting the stories and history behind them.
Rachele and Andrea discuss common misconceptions about art value, why appraisals should be reviewed regularly, and why inherited artwork or antiques should be assessed before being sold or thrown away. They also explore the difference between insurance value and fair market value, how market demand affects prices, and why people should buy art because they love it rather than treating it purely as an investment. Andrea also shares how technology and AI have improved research and efficiency in art appraisal, while explaining why professional judgment and experience remain essential.
This episode highlights the importance of keeping accurate digital records of art and valuable collections, including photographs, purchase receipts, and other supporting documents. Andrea explains how proper documentation can make insurance claims and estate planning easier and help protect a collection for future generations. She also shares why staying informed about technology and asking for expert help are important steps in making confident decisions about the things we value.
Connect with Andrea 
Website : www.RothEscherArt.com
 

In this episode of The Cyber Savvy Woman, Rachele Schainker sits down with Andrea Chilcote, CEO of Morning Star Ventures and founder of What Leaders Need Now, to discuss leadership, personal growth, and organizational change. With three decades of experience in executive coaching and leadership development, Andrea shares how she discovered that meaningful change starts with individuals rather than trying to change entire organizations at once.
Rachele and Andrea discuss what makes leadership development effective, why trust and honest feedback matter, and how teams can improve decision-making, accountability, and communication. They also explore the importance of compassion, courage, and humility in leadership, particularly during times of change. Their conversation touches on AI in coaching, how technology can support leaders without replacing human connection, and why leaders need to think carefully about confidentiality and responsible AI use.
This episode explores how leaders can build stronger relationships, support lasting change, and create workplaces where people feel trusted and empowered. Andrea also shares her thoughts on listening, accepting feedback, and staying open to technology that genuinely helps people and businesses grow.

In this episode of The Cyber Savvy Woman, Rachele Schainker sits down with Drew Dorenfest, founder of Client Magnet CRM, to talk about his journey from editing movie trailers in Hollywood to helping small businesses get found online. Drew shares how his experience in video storytelling led him into SEO and eventually into helping businesses attract clients without having to constantly post on social media.
Rachele and Drew discuss why small businesses do not need to be everywhere online to get results, and how choosing the right platforms, building quality content, collecting reviews, using email marketing, and staying consistent can create a stronger path to new clients. They also talk about the connection between SEO and AI search, how businesses can show real expertise online, and how Drew uses AI tools as a research and problem-solving partner while still prioritizing authenticity and real human experience.
This episode explores a more sustainable approach to marketing, where businesses focus on being found by the right people instead of constantly chasing leads or social media attention. Drew also shares his advice on building systems that bring in clients over time and what being cyber savvy means to him: staying curious, learning, and being willing to explore new technology.
connect with Drew
Website - www.clientmagnetcrm.com
 
Linkedin - https://www.linkedin.com/company/client-magnet-crm/
 
Social media-  @clientmagnetcrm on all socials like Instagram, etc.
 
 

In this episode of The Cyber Savvy Woman, Rachele Schainker sits down with Christine Allan de Lavenne, an AI governance, intellectual property, and digital trust advisor and founder of SIDE Law Office. Christine shares how her bicultural background and career across law, technology, and policy shaped her approach to working at the intersection of emerging technology and regulation.
Rachele and Christine discuss the similarities between the early internet and the rise of AI, the different stages of technology regulation, and why businesses should think about governance before rushing to implement AI. They explore Christine’s “product up” approach to governance, AI regulation, copyright, data control, user trust, responsible AI, and the growing importance of AI literacy. They also talk about how AI could affect education, employment, public health, and other areas of society.
This episode looks at why governance can be more than a compliance requirement and how intentional, safe, and honest use of AI can help businesses build trust and prepare for what comes next. Christine also shares what being cyber savvy means to her: staying open-minded, curious, and willing to step into areas that are still evolving.
Connect with Christine
LinkedIn: https://www.linkedin.com/in/christineallandelavenne/
 

In this episode of The Cyber Savvy Woman, Rachele Schainker sits down with Natasha Walstra, founder of NearPoint Strategies and creator of the REALationship Growth Method. Natasha shares how her experience as an introvert in sales led her to find a more authentic way to build connections on LinkedIn, moving away from cold calls and mass outreach toward real conversations and relationships.
Rachele and Natasha discuss why LinkedIn can feel difficult for business owners, how the platform has changed, and why building genuine relationships matters more than simply chasing likes, impressions, or followers. They also explore finding your voice, storytelling, thought leadership, women and visibility, using Sales Navigator, and how AI can support content without taking away the authenticity that makes your voice unique.
This episode is a reminder that LinkedIn doesn’t have to feel forced or transactional. Natasha shares practical ways to make your online presence more authentic, build meaningful relationships, and turn those connections into real business opportunities.
Connect with Natasha
Website: www.nearpointstrategies.com
 
LinkedIn: https://www.linkedin.com/in/ndwalstra/
 
Instagram: https://www.instagram.com/nearpoint.strategies/
 

In this episode of The Cyber Savvy Woman, Rachele Schainker sits down with Gwen Hawver, CEO of Vision Interface, to talk about what it really takes for small businesses to get noticed, attract the right customers, and stay sustainable. Gwen shares her journey from business development into marketing and explains why understanding your ideal customer is one of the most important steps before spending money on marketing. She also discusses the importance of having a clear message and a strong idea that helps a business stand out in a crowded market.
Rachele and Gwen then dive into the changing world of AI, SEO, and digital marketing. Gwen explains how businesses can prepare their websites for AI search, why business listings and consistent information matter, and how AI can help with research, competitor analysis, repetitive tasks, and repurposing existing content. They also discuss her ACT program, which helps businesses work through analysis, customer research, competitor research, keyword research, content creation, and traffic before investing heavily in marketing. Gwen also shares an important reminder about protecting private business information when using free AI tools.
This episode explores how AI is changing the way customers discover businesses and why being visible online now requires more than traditional SEO. Gwen also shares her Interface Intelligence plugin and her perspective on what it means to be cyber savvy.
Connect with Gwen
Website: VisionInterface.com
Facebook: Facebook.com/V.Interface 
LinkedIn: https://www.linkedin.com/in/gwenhawver/
LinkedIn Company Page: https://www.linkedin.com/company/3063558/admin/notifications/al 
 

In this episode of The Cyber Savvy Woman, Rachele Schainker speaks with Tarzine Jackson, a creative technologist, inventor, founder, and “block-shaped generalist” with experience in design, engineering, UX research, and product leadership. Tarzine shares how an unexpected college class changed her career path and how art, culture, and different communities influenced the way she understands technology and the world.
They discuss Tarzine’s journey from working in tech to becoming an entrepreneur, including how being laid off twice encouraged her to create her own products. She introduces Desivity, a platform that helps creators bring their portfolios, social content, media kits, and dynamic resumes together in one place. She explains why creators need better ways to show their skills, experience, and work to employers and potential opportunities.
This episode explores creativity, entrepreneurship, cybersecurity, privacy, and AI. Tarzine talks about building Desivity with security in mind, using zero-trust principles, labeling AI-generated content, identifying bots, and developing a Safety Suite with privacy as a priority. She also shares how she uses AI agents as a solo founder while continuing to question, check, and learn from the technology. Her story shows that being cyber savvy is not about knowing everything about technology, but understanding its possibilities, limitations, and impact.

In this episode of The Cyber Savvy Woman, Rachele Schainker sits down with Jeremy Haas, founder of Prefix Ops and a fractional operations leader who helps startups and small businesses build stronger systems, streamline operations, and grow with less chaos. Jeremy shares his journey from defense and sales operations into entrepreneurship and explains how an unexpected career setback ultimately led him to build his own consulting business.
Together, Rachele and Jeremy explore why operational discipline matters so much as businesses grow. They discuss the warning signs that a founder has become the bottleneck, the importance of delegation and documentation, and why business owners need to step out of doing everything themselves so their teams and businesses can operate more effectively.
The conversation also breaks down the difference between a COO and a fractional chief of staff, including how an operations partner can turn an executive's vision into practical systems and make sure new processes and technology are actually adopted. Jeremy explains why he focuses on solving the underlying problem first rather than simply adding another tool, especially at a time when businesses are overwhelmed by the growing number of SaaS and AI solutions available.
Rachele and Jeremy also discuss operational drag, the hidden costs that can quietly reduce efficiency and profitability, and why small expenses and inefficient processes can add up over time. They talk about the importance of continuously refining systems as a business changes, moving away from the "this is how we've always done it" mindset, and making small improvements that create sustainable growth.
The episode also takes a closer look at AI and its role in operations, including where it can genuinely improve efficiency and where businesses may be getting caught up in the hype. Jeremy shares why AI works best when paired with good systems, clear processes, and human judgment.
Whether you're a founder trying to get out of the weeds, a growing business owner overwhelmed by technology and processes, or a leader looking for more sustainable ways to scale, this episode offers practical insights on building better systems, reducing operational chaos, and creating a business that can grow without relying on constant hustle.
Book a call with Jeremy Hass:
https://calendly.com/jeremy-prefixops/30min?month=2026-06