You Built the Business… Now How Do You Get Clients?| Gwen Hawver| The Cyber Savvy Woman| EP 147

In this episode of The Cyber Savvy Woman, Rachele Schainker sits down with Gwen Hawver, CEO of Vision Interface, to talk about what it really takes for small businesses to get noticed, attract the right customers, and stay sustainable. Gwen shares her journey from business development into marketing and explains why understanding your ideal customer is one of the most important steps before spending money on marketing. She also discusses the importance of having a clear message and a strong idea that helps a business stand out in a crowded market.

Rachele and Gwen then dive into the changing world of AI, SEO, and digital marketing. Gwen explains how businesses can prepare their websites for AI search, why business listings and consistent information matter, and how AI can help with research, competitor analysis, repetitive tasks, and repurposing existing content. They also discuss her ACT program, which helps businesses work through analysis, customer research, competitor research, keyword research, content creation, and traffic before investing heavily in marketing. Gwen also shares an important reminder about protecting private business information when using free AI tools.

This episode explores how AI is changing the way customers discover businesses and why being visible online now requires more than traditional SEO. Gwen also shares her Interface Intelligence plugin and her perspective on what it means to be cyber savvy.

Connect with Gwen

Website: VisionInterface.com

Facebook: Facebook.com/V.Interface 

LinkedIn: https://www.linkedin.com/in/gwenhawver/

LinkedIn Company Page: https://www.linkedin.com/company/3063558/admin/notifications/al